February 20, 2008
Blue Clover Picked from Field by Local Advertising Federation
San Antonio, TX – On and Off-line Branding™ firm Blue Clover received top honors at the 2008 ADDY awards at the annual American Advertising Federation-San Antonio ceremony. Blue Clover’s website (www.blueclover.com) received a Gold ADDY, one of the top distinctions, from the local advertising federation.
Redesigned and launched in June, the firm’s site features video, a dynamic and interactive portfolio, an archive of news articles and press releases, clips from local media, and more. Step into the blue,” the landing page reads. “Welcome to branding in the digital age.” The site introduces visitors to the firm and everything it does to help a company brand itself, from designing logos and stationery to a public relations campaign with press conference. With only three main buttons at the top of each page, the entire site is easily navigable, and visitors can view all pages within 15 minutes.
The judges, participating from advertising agencies from across the nation, also gave the firm a Silver ADDY for its logo for Tequila Mexican Grill, a local restaurant, and three Bronze awards for a holiday card for Black Swan Advisors investment group, the website for Galo Properties real estate development, and the firm’s “Play Big to Win Big” Las Vegas poster series.
The ADDY® Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising worldwide. Sponsored by the American Advertising Federation, the ADDY Awards represent the true creative spirit of advertising by recognizing all forms of advertising, from all types of media, created by all sizes and types of entrants, from anywhere in the world.
San Antonio-based Blue Clover is a pioneering design firm that focuses on merging traditional and interactive disciplines to maximize the brand relationship between a company and its customers.
“This is the fifth year in a row that we have the honor of being recognized with top honors by our peers,” said José B. Sena, president and CEO of Blue Clover. “We firmly believe in what we preach—the benefits of On and Off-line branding—so we decided to redesign our website as an extraordinary example of our capabilities. We are humbled by the fact that the judges agree with us.”
Since the company’s founding almost five years ago, Blue Clover has been recognized in previous years with one Judge’s, eight Gold, 11 Silver, 11 Bronze and three Merit ADDY awards. The San Antonio-based firm was established in 2003 by marketing experts and partners Sena, Juan Barrera and Chris Gilbert. The growing staff now includes five partners, with Ryan Kelly and Jody Tidwell, and 17 full-time creative, technology and management professionals with extensive traditional and multicultural marketing, public relations and web-based communication experience from throughout the world. In July 2007, the firm opened a new office in Atlanta to serve its southeast customers, hiring Tidwell and Jason Lewis as president and vice president of the southeast division.
This innovative talent and relentless drive has distinguished Blue Clover as an award-winning firm, including a place in PRINT Magazine’s 2006 Regional Design Annual (the most comprehensive competition annual in the design profession), San Antonio Business Journal’s Best Places to Work, San Antonio Business Journal’s Fast Track list for two years in a row; the Emerging Business Award from the San Antonio Hispanic Chamber of Commerce; and the San Antonio Business Journal’s prestigious “40 Under 40” award for Sena.
Blue Clover’s past and present client list boasts more than 120 active local and national clients, including Arquitectonica (international architecture, interior design and planning firm); a website design project for Clear Channel Radio (owns and operates more than 1,200 radio stations in the United States); a website design for San Antonio Spurs (four-time National Basketball Association champions); Hotels & Preference (a network of privately owned properties with more than 100 four- and five-star hotels and resorts throughout the world); Jefferson Bank (the third largest San Antonio-based bank with $610 million in assets and 11 retail offices across north and central San Antonio, Boerne and New Braunfels); Terramark (leading Houston-based commercial and residential real estate development and home building, including Espada community in south San Antonio); Time Warner Cable; San Antonio Economic Development Foundation; TBG Partners (largest landscape architects and planning firm in Texas); Seguin Economic Development Corporation; Galo Properties (one of the largest single-family lot developers in south central Texas); Yantis Company ($100 million construction company; listed as one of the “Top 50 Private Companies” in San Antonio); and USAA.
More information on Blue Clover is available at (210) 223-5409, www.blueclover.com or info@blueclover.com.
