August 03, 2009
Physicians Health Choice Assigns Blue Clover to Spearhead its Community Relations Specialist Program
Physicians Health Choice (PHC), a Medicare Advantage organization contracted by Medicare, has given the responsibility of spearheading its new Community Relations Specialist program to Blue Clover. Jeanne Albrecht, director of Public Relations for Blue Clover, will oversee the newly hired Community Relations Specialists in El Paso, Corpus Christi, Austin and the Rio Grande Valley—the four Physicians Health Choice markets where they are testing the program.
The Community Relations Specialists (CRS) will work closely with the sales and operations staff to ensure Physicians Health Choice is consistently and professionally represented throughout the El Paso, Corpus Christi, Austin and RGV communities. The CRSs are responsible for planning, coordinating and disseminating community relations plans, and for ensuring that all appropriate community and organization leaders are adequately informed of the benefits provided by Physicians Health Choice.
Albrecht will serve as the point of contact for the CRSs and PHC’s marketing director and will oversee the development of cohesive and effective community relations plans in all markets. These plans will:
• determine community/Senior/medical/business organizations integral to PHC’s success and brand.
• determine the best way to interface with these organizations (speaking engagements, sponsorship opportunities, media coverage, memberships, etc.).
• find opportunities for whole PHC team and families to volunteer in appropriate events such as walks/runs, Habitat for Humanity, United Way Day of Caring, etc.
• determine donation opportunities.
A physician-owned company, Physicians Health Choice is contracted by Medicare (CMS) to provide Medicare Advantage benefits as a licensed HMO to meet the needs of those eligible for Medicare. Today, PHC offers a selection of Medicare Advantage health plans to Medicare-eligible individuals across the southern US, including Amarillo, Austin, Corpus Christi, El Paso and the Rio Grande Valley in Texas; Las Cruces and Alamogordo, New Mexico; Little Rock, Arkansas; and Ft. Lauderdale, Florida.
Physicians Health Choice, headquartered in San Antonio, Texas, opened its doors in 2005 and is a subsidiary of WellMed Medical Management, Inc. (WMMI), a medical management company based in San Antonio, Texas with more than 18 years of experience in providing the highest quality care to over 80,000 seniors in the greater San Antonio area. In addition to PHC, WellMed also owns 35 medical clinics throughout the greater San Antonio-Austin, Texas area and seven clinics along the Treasure Coast of Florida, as well as a variety of senior-focused divisions.
BLUE CLOVER: San Antonio-based Blue Clover was established in 2003 by marketing experts and partners Sena, Juan Barrera and Chris Gilbert. The growing staff now includes a fourth partner, Carl Thompson, and 14 full-time creative, technology and management professionals with extensive traditional and multicultural marketing, public relations and web-based communication experience from throughout the world. The firm opened offices in Mississippi and Dallas, TX.
More information on Blue Clover is available at (210) 223-5409, www.blueclover.com or info@blueclover.com.
