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1st Call Services
Brand Development
1st Call Cleaning Services hired Blue Clover to do a complete brand "clean-up." The up-and-coming cleaning and janitorial services company needed something to standout from the competition. We created a character out of the number "1" to create an iconic connection with 1st Call. The website was overhauled into a lead-generation machine with a killer Google AdWords campaign. At the time, the company had two vans, and only one of them was out part-time during the day. The SEO campaign brought in 5-10 phone calls a day, and soon, both vans were out full-time. Both vans were wrapped in eye-grabbing graphics with easy-to-read services and contact information. Both vans became moving billboards and generated even more leads. Today, 1st Call has grown its staff to handle the increased workload and is "cleaning" the competition...