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RLI Logistics
Brand Re-Positioning
Formerly known as Rail Link International, this logistics company based out of Laredo, Texas, was in need of brand direction. With another company in the industry named "Rail Link," we recommended that the new brand direction call for a revised name to avoid confusion and limitation on the company's perceived services.
The new website included full content manageability, Spanish pages and RSS news feeds. The back-end system also included a truck temperature system in which RLI staff could enter the temps of their cold storage trailers and have the data forwarded to their client's mobile device.
When the company opened a new location in San Antonio at the East Kelly RailPort, we produced handout material and a large sign for the side of the building that they would occupy.