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Miami FC
Sport Team Logo
Traffic Sports USA is the North American division of the leading soccer management company in the Americas, Traffic Marketing Esportivo in Brazil. When the Miami-based firm was looking to bring on an expansion Major League Soccer team, they knew who to call. Blue Clover competed with several agencies from across the country to come up with the identity for this new expansion team in Miami. We did three concepts, each with a different style. Which one do you like?