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Falcon International Bank
Ad Series
Falcon International Bank is a Laredo-based $412 million institution that was ranked 74 on its list of 100 fastest-growing Hispanic-owned businesses. This series of ads were used to promote the CDAR's campaign, where the bank would insure deposits of up to $5 million. Eventually, the limit increased to $20 million, and this campaign was a major factor in Falcon's asset growth over the last two years.