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USAA
USAA
USAA is the largest private insurance and banking company in the nation and is headquartered in San Antonio. Blue Clover was hired to design a direct mail piece catared to the USAA population. The objective was to promote the added value that USAA's members get. The challenge was not only to make it engaging but also functional. The piece has diffrent tear cupons. The results was a better respond from the members and savings on priting costs compared to the past piece.